The Game Boy is a handheld 8-bit console released by Nintendo and hit store shelves back in 1989. The DMG Game Boy was the first in it’s series. Nintendo later expanded by offering different Game Boy colors in its “Play It Loud!” campaign. Further revisions to the Game Boy include the Game Boy Pocket, Game Boy Color and Game Boy Advance. The console was eventually discontinued in 2003, giving the pocket sized handheld console a spectacular run and winning the hearts over of many retro gamers alike.